![]() ![]() Their new model reverses the funnel and allows marketers to build a detailed plan that aligns to the corporate financial goals.ĭo you reverse engineer your funnel to develop inquiry, MQL, SAL and revenue goals and you’re your marketing teams accountable to those goals?Ĥ. Jen Horton and Jay Famico walked through a set of new Sirius models which can help demand gen marketers prevent those awkward moments at the end of quarter when sales is screaming that they aren’t going to make the # and look to marketing to drive some quick impacting programs. How will you prevent your revenue pitfalls? We all know growth is core to our business, but we often forget to take a step back and ask which approach we’re taking to grow and evaluate how well our programs line up to those approaches.ģ. John Neeson and Jim Ninivaggi discussed a strategy for intelligent growth including five approaches: How will you drive intelligent growth for your business? What transformative initiatives will you drive?Ģ. Joseph Puthussery discussed how Cisco drove nearly $2B in net new revenue in a single year from scratch by aligning their global sales, marketing, and product teams around a comprehensive demand generation campaign, incredible! Tony Jaros and the Sirius Decisions team then walked us through a powerful message of alignment between sales, marketing, and product teams. ![]() Malcolm Gladwell kicked of the summit with a powerful message of transformation, citing examples from RCA broadcasting the world’s first sporting event to the development of one of the most important inventions of the modern global economy, the shipping container. What transformative initiatives will you drive? We’ve compiled six serious decisions marketers are likely facing after this year’s summit and would love to hear from you on other major decisions you’re now facing after the show!ġ. If you’re like me, you walked away from this year’s Sirius Decisions Summit with yet another LONG list of to-dos, things to consider, and adjustments for your business. Even the vendors (yes, Spiceworks including), really make it a point to not pitch their solutions, but understand what our marketing challenges are and how they can help. I always look forward to learning from analysts who’ve poured through years of research to pass along insightful models and strategies to help us meet our marketing objectives. In an increasingly complex world of marketing, Sirius Decisions annual Summit is an oasis drawing in marketers from all over the world to gain insights from one another. ![]() Wheeww! What’s a conference! Sirius Decisions Summit never disappoints as a rare moment when us marketers take the time out of our crazy schedules to stop and reflect on our own marketing strategies and initiatives. ![]()
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